{"id":2977,"date":"2026-06-28T09:12:59","date_gmt":"2026-06-28T09:12:59","guid":{"rendered":"https:\/\/projects.ieimedia.com\/2026kyoto\/?p=2977"},"modified":"2026-06-29T09:35:47","modified_gmt":"2026-06-29T09:35:47","slug":"wrapped-in-tradition","status":"publish","type":"post","link":"https:\/\/projects.ieimedia.com\/2026kyoto\/wrapped-in-tradition\/","title":{"rendered":"Wrapped in tradition"},"content":{"rendered":"<div class=\"boldgrid-section\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-lg-12 col-md-12 col-xs-12 col-sm-12\">\n<p class=\"\"><span style=\"font-weight: 400;\"><strong>Text and photos by <a href=\"https:\/\/projects.ieimedia.com\/2026kyoto\/contributors\/aya-fisher\/\">Aya Fisher<\/a><br \/>\nInterpretation by Yayoi Hayata<\/strong><\/span><\/p>\n<p class=\"\">As I walk through Kyoto it is almost impossible not to notice all the colorful kimonos filling the streets. Everywhere I look tourists are posed in front of temples, shrines or other landmarks around the city getting the perfect picture.&nbsp;<\/p>\n<p class=\"\"><span style=\"font-weight: 400;\">Kimono rentals have become an essential part of Kyoto\u2019s tourism. It has given hundreds of thousands of visitors the opportunity to be a part of traditional Japanese culture while exploring the city.<br \/>\n<\/span><\/p>\n<figure id=\"attachment_2981\" aria-describedby=\"caption-attachment-2981\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2981 size-full\" src=\"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-004-B.jpg\" alt=\"A wall of Polaroid photos shows people dressed in kimonos.\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-004-B.jpg 1500w, https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-004-B-300x225.jpg 300w, https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-004-B-1024x768.jpg 1024w, https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-004-B-768x576.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-2981\" class=\"wp-caption-text\">A wall of Polaroid photos tells the story of each tourist kimono experience.<\/figcaption><\/figure>\n<p class=\"\"><span style=\"font-weight: 400;\">I visited a kimono rental shop to learn why so many people choose to wear kimonos and what that experience means to those who help make it possible for tourists.<\/span><\/p>\n<p class=\"\"><span style=\"font-weight: 400;\">For kimono rental shop owner Kiyomi Nakamura, the experience is about sharing Japanese culture with everyone. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cTourists just want to experience wearing kimonos and taking pictures at tourist places,\u201d she said. \u201cIt helps Japanese culture stay alive.\u201d&nbsp;<\/span><\/p>\n<p class=\"\"><span style=\"font-weight: 400;\">Nakamura, who has been in the business for four years, believes introducing people to the beauty of the kimono helps preserve a part of Japan\u2019s traditions.<\/span><\/p>\n<figure id=\"attachment_2980\" aria-describedby=\"caption-attachment-2980\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2980 size-full\" src=\"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-003-C.jpg\" alt=\"A rack displays colorful obis.\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-003-C.jpg 1500w, https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-003-C-300x225.jpg 300w, https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-003-C-1024x768.jpg 1024w, https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-003-C-768x576.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-2980\" class=\"wp-caption-text\">The obi is the decorative sash that goes around a kimono and is the finishing touch to each outfit.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tourist rentals breathe new life into kimono culture<\/p>\n","protected":false},"author":61,"featured_media":2978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[143],"tags":[144],"class_list":["post-2977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-postcard"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-content\/uploads\/2026\/06\/AYA-PostCard-001-A.jpg","_links":{"self":[{"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/posts\/2977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":4,"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"predecessor-version":[{"id":2991,"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/posts\/2977\/revisions\/2991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/media\/2978"}],"wp:attachment":[{"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.ieimedia.com\/2026kyoto\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}