Story by Rae Daniels-Henderson
Photos by Elizabeth Coleman

From the street, Citron à Paillettes blends into the facades of the Arles downtown. But once you enter the petite boutique you’re teleported into a world of color and creativity, awe and wonder. Stuffed pink flamingos fill a shelf. Bookmarks, handbags, book jackets and headbands of every color cover one wall and a photo exhibit covers another. It’s easy to tell at a glance that this is a store like no other.
In fact, Citron à Paillettes stands out among boutiques because of its unusual business model: the people working there are also the designers and creators of the goods sold within.
Citron à Paillettes is run by a collective of nine fashion designers from different parts of the South of France who bring their own diverse backgrounds to their work. They create works of wonder, from the one-of-a-kind flamingoes, handcrafted jewelry made by a mother-daughter duo, handbags and book covers made exclusively from Japanese fabric, to feminine floral yet comfortable pieces made by the founder herself, Audrey Sigovic-Garcia.

“I can be inside on a rainy day, have random objects and string and I will create a necklace,” says Sigovic-Garcia. Her eyes light up as she smiles and explains that she likes creating with her hands. She presses them together palm side up and motions with them to demonstrate.
Sigovic-Garcia has been creating for as long as she can remember. She is a fashion designer, but has also worked as a project designer. Sigovic-Garcia’s clothing line is strategically named, “La Rose à Pois,” (the Polka Dot Rose). Her apparel embodies that spirit: a bold and vibrant mixing of floral and dotted or striped patterns with very feminine cuts and romantic flowy sleeves.

Sigovic-Garcia’s ready-to-wear line inspired by post-war dress, Victorian Silhouettes and Asian perfumes is crafted from her home. She needed to find a way to reach customers to sell her designs, so she assembled a collective of talented fashion designers she bonded with over the years to have a center where eight others can share and sell their creations with the Arlesian community in a “creators space” becoming Citron à Paillettes, which in English means “Glitter Lemon.” The original space was only a few streets down but was damaged during the flood in 2003. The collective has been in the current location for 20 years now.
During my first visit to Citron à Paillettes, I had the pleasure of meeting Eric Deveaux. I stopped and was admiring a beautiful blue, white and black floral top when he explained to me that he made it himself, “I created all of these.” He motioned to his specific section of the store displaying his other colorful dresses, skirts, and blouses. Deveaux, owner of Sur les Traces d’un Nomade, started sewing 25 years ago “out of frustration because his arms were too long,” and has been making beautiful clothes ever since.

All of the designers create their pieces then bring them to the boutique to sell, they all take shifts at the store. With each visit I got to meet someone new, like Patricia Romance.
Romance originally attended fashion school for apparel making, but found more joy in making accessories, “I love accessories and was a fan at the beginning, then I started making my own and just stayed there.” With Japanese floral fabrics, Romance makes elegant and timeless things like purses, book covers, and headbands without any trend in mind. Her brand is made from what inspires her. When Romance has no need for excess fabric she gives it to Idée du Jour’s creator Christine Hector.

Hector has known Sigovic-Garcia for 17 years. Before coming back to Arles she worked as a stylist in Paris. Hector goes back to Paris to teach sewing classes at three schools; ESMOD, CREAPOLE, and MODE ESTAH. When she is not teaching, she creates her one-of-a kind decorative flamingos.
She documents each one’s destination by placing a push pin on a map at home. Hector utilizes anything that she finds to bring these majestic Camargue natives to life. When I asked about the different types of materials she used, her face lit up. She said that she found an abandoned vacuum cleaner in her neighborhood and made that into a flamingo and it now resides in her home.
The way that this collective has maintained their business for so long is by being “imaginative” enough and collaborating to create new moods for the store throughout the seasons. They were fortunate enough to not be affected by the COVID-19 pandemic or rent spikes, unlike many small stores worldwide.
The story has built a loyal clientele. “I create the clothes so that women feel beautiful and comfortable within themselves,” Sigovic-Garcia said.
